Thursday 22 May 2008

The Joy Of Fax

I like to think that I embrace new technology with open arms. I had Sky Plus before it was invented (TIVO), used a camcorder when it involved carrying the equivalent of a car battery sized device over my shoulder gaining me the nickname Qasimodo, joined eBay in the last century and created the first Instanta website in 1997. But email. Pah. Let's face it, it's rubbish isn't it?

This screen shot is of my emails received in the last hour. There are 251 of them. First thing on Tuesday I had 3257. Fortunately I use a program called Cloudmark which deletes most of them but Cloudmark is not infallible and will inevitably delete some "good" emails from time to time.

How much time is being wasted in offices throughout the land trawling through these millions of unwanted messages? It's a bit like the Klondike prospectors sifting through the gravel for that one nugget of gold which invevitably gets washed down the river with the rest of the detritus.

How many variations can they come up with on viagra ciallis, manhood enlargement and pleas from Nigerian princes to get money out of the country? If you are as sick of this as I am, there is a perfectly good alternative. It's called FAX. Today we have had about 25 orders by FAX. They all arrived safely, the senders all KNOW that they arrived safely and the senders will all get their goods tomorrow.

The emailers will be phoning this afternoon with the "did you get my email?" question. The answer will most likely be "no" and that will be an unhappy customer. And that's the last thing that we want.






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